OUR STORY
OUR STORY
Founder of Covver Creatives
As the visionary founder of Covver Creatives, Vicky Kalaitzidis brings over 20 years of expertise in the hair and beauty industry. From styling behind the scenes at Miss Universe Australia pageants to delivering luxury hair experiences aboard world-class cruise ships, Vicky has witnessed the transformative power of hair artistry across the globe.
Her journey wasn’t without challenges. While traveling extensively, Vicky struggled to manage regrowth while on the move, inspiring her to address a common issue faced by many—how to maintain a confident look without frequent salon visits.
With this vision in mind, Vicky developed Hair Makeup—a versatile touch-up powder for all hair types, beards, and brows. Formulated with high-quality, gentle ingredients, it offers men and women a quick and effective solution to help maintain a confident look anytime, anywhere—perfectly reflecting
Covver Creatives’ Mission: To Empower Individuals with Confidence for Every Occasion.